Disney decided to promote producer Victoria Alonso to the position of president of visual effects, physical post-production and animation production at Marvel Studios.
Victoria began her history with the company in 2006 working in visual effects and post-production, as well as co-producing films such as Iron Man, Thor and Captain America: The First Avenger. In 2011, she was promoted to executive producer of Avengers, and this year she rose to the position of CEO of the company.
The arrival of execution to the role of CEO could mean a significant change in the X-Men franchise.
Alonso, who has been with the company for 15 years, has already made statements prior to her promotion about the name of the Marvel mutant team being outdated. This is because the expression “X-Men” would not be included as it does not include women or the LGBT community.
‘I don’t know where the future is going. It’s funny that people call it the X-Men, there are a lot of female superheroes in that X-Men group, so I think it’s outdated,’ she said.
In the same year, Victoria stated, on Marvel’s official Reddit, that her team was “actively working” to make her company universe “as diverse and inclusive as possible”. “Be patient with us,” she urged fans.
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Alonso added that other non-Marvel movie properties are undergoing similar ‘awakening’ changes, a company directive on which Kevin Feige, a longtime Marvel executive, has been working in recent years to improve Marvel’s Movie Universe with the comics, which tended to a shift in ‘wokeness’.
In July 2021, Alonso promised news regarding diversity in Marvel’s productions, when asked about the revelation of the character Loki was a fluid gender, that is, he does not identify with a single gender identity but can flow between several from time to time.
“There are many things that will come up that I think will represent the world of today,” she said in an interview with Variety magazine.
While the X-Men name is not well liked by the new CEO, a decision would be a delicate step that could have negative consequences for Disney. This is because the brand is known all over the world, and the change could harm its already well-established identification.
Marvel is already dealing with potential new names for the X-Men, with the studio currently developing a feature film based on the X-Men tentatively titled ‘The Mutants’, in line with 2020’s ‘The New Mutants’, which was in the the 13th and final chapter of the X-Men movie series, while the franchise plans to expand even further into the MCU.
