If the British royal family showed anything, it was its ability to unapologetically embrace its status as a pop icon and turn it into a profitable business.
Elizabeth II doesn’t care about selling T-shirts, mugs, figurines and even rubber ducks with her face on. On the contrary: She sees this as another way to publicize her work as a queen.
So much so that the monarch has just given the green light to a new and unexpected official product to add to this list of products with a royal seal: Sandringham, a beer made with herbs that grow close to his official Christmas residence and that has already begun to be used. sold at the souvenir shop near those lands.
For tasting or collecting, the distilled drink by a local company will be offered in two varieties: the traditional cold filtered bitter ale, with hare on the bottle label; and the classic Golden IPA, represented by a pheasant. The choice of these animals is not accidental: they are also very abundant in the Sandringham fields.
It is not the first time that the Royal Family has sold its own alcoholic beverages, the profits of which are dedicated to issues as essential as the preservation of its private collection of art.
Buckingham Palace made gin with spices from the palace gardens.
And the Sandringham house also made with spices from the garden itself.
More British, impossible.
“Made in the UK Sandringham Estate is a haven for the wildlife of pheasants, hares, owls and many other species that thrive in forest and farm habitats,” says the drink’s label.
Currently, beers are sold at the Sandringham gift shop for $ 5.5, the bottles contain 500 ml.
The queen is not a novice in the alcoholic beverages business, as she also sells her own gin, Celebration, made in a distillery on her properties. Last year, the palace also created an option for the spice drink grown in Elizabeth’s backyard.
Prince Harry said if his grandfather was alive he would have a preference for his wife’s newly launched beer. “He has been a rock for her majesty, the queen, with unparalleled devotion, beside her for 73 years of marriage. Although I could go on, I know that now he would say to all of us, with the beer in his hand: ‘Oh, go ahead! ‘”